Scientific Games and Wynn Resorts have expanded their partnership to offer digital sports betting in Colorado and Indiana. Scientific Games will provide Wynn Sports with its OpenSports product and the OpenPlatform player account management tool.
Jordan Levin, Group CEO, Digital at Scientific Games, said, “We’re thrilled to be working alongside Wynn Resorts and their exceptional team as our partnership expands. We look forward to developing entertainment opportunities and delivering unmissable sports betting and iGaming experiences for players in these states.”
The Wynn and Scientific Games team-up began in April of 2019. The companies partnered to bring sports betting and iGaming platforms to New Jersey. That collaboration culminated in the launch of the Wynn Sports app in New Jersey on July 27, 2020.
Colorado’s Sports Betting Growth
For Wynn and Scientific Games, the move to Colorado makes sense. The state is quickly becoming a sports betting hotspot. The state currently has 12 active sports betting apps and eight retail sportsbooks.
The Centennial State launched online sports betting on May 1, 2020. Since then, the state has seen massive growth. July 2020 brought Colorado a 55% increase in sports handle, exceeding $59 million total.
Online bets undeniably dominated the market–a trend that looks likely to continue. July brought in gross gaming revenue of $5,196,598.66. Online betting accounted for $5,031,039.09, a whopping 96.8% of the states July GGR.
Wynn Resorts’ eventual entry into the Colorado market could spur even more growth, though no launch date is given in the announcement from Scientific Games.
Indiana Is A Key Midwestern Market
Thought Colorado is a case study for online sports betting performance, Indiana also remains a crucial market for operators. The Midwestern state launched in October of 2019 and has continuously shown impressive growth (save for a slump during the initial peak of Covid-19 related closures).
Wynn’s planned launch in the state in partnership with Scientific Games will bring a new player to the Hoosier State, though there’s no launch date set.