Another Colorado casino has found a partner to help them with the upcoming launch of their sportsbook. Wildwood Casino in Cripple Creek, operated by American Gaming Group, LLC., announced Monday that they have entered into an agreement with ISI Race and Sports.
What Does This Agreement Mean?
The agreement between American Gaming Group, (AGG) and ISI Race and Sports is to help launch the Wildwood Casino sportsbook. Under the deal, ISI will provide Wildwood Casino with hardware and software, as well as marketing services.
Now American Gaming Group, LLC and Wildwood Casino have a trusted and experienced operator in the sports betting market. ISI is still waiting for final licensing approval from the Colorado Division of Gaming. However, this is a mere formality at this point and licensing should occur shortly.
What Is ISI Race And Sports And What Do They Do?
ISI Race and Sports is a worldwide provider of turnkey Race and Sportsbook software and solutions. They provide both traditional sportsbooks and automated self-service sportsbooks as well as other unique sports betting products and configurations.
Based in Nevada, ISI has been in the sports betting industry since 1999 and has had a hand in the development of some of the best kiosk solutions in the industry. They have developed betting kiosks used by William Hill and the Crystal Betting Terminal being launched by International Game Technology (IGT).
Joseph Canfora, CEO of AGG said of the partnership in a news release,
“Wildwood has become the market leader for casinos in Cripple Creek and we wanted a partner who could help us achieve the same status for retail and online sports betting,” he said.
“We are able to combine our extensive knowledge of the local Colorado market with ISI’s 20 years offering sports betting services and the Amelco betting platform and native mobile apps to create a winning experience for our customers.”