PointsBet announced that it plans to launch sports betting in Colorado sometime in November 2020. The company’s first-quarter fiscal year earnings presentation included a timeline that listed Colorado as the next big launch for PointsBet.
PointsBet secured an online sports betting master license in Colorado in April of 2020.
Also on PointsBet’s future slate is an iGaming launch in Michigan in Q3 FY21, plus an H2 FY21 launch in New Jersey.
PointsBet In Colorado
In recent months, PointsBet has solidified some key deals in Colorado. These deals stretch back into 2019 as well, when PointsBet announced its US-based headquarters would be located in Denver.
The company has some high-profile partnerships that stage it for success in Colorado. The University of Colorado struck a landmark deal with PointsBet in September. The five-year partnership gives PointsBet the opportunity to advertise in Folsom Field and the CU Events Center as well as a hand in radio and media broadcasts. PointsBet will also appear at University events such as career fairs and development programs.
In the pro sports arena, PointsBet has partnered with Kroenke Sports in Colorado. That partnership includes access to assets and advertising opportunities with the Denver Nuggets, the Colorado Avalanche, the Colorado Mammoth, and the Ball Arena (formerly Pepsi Center).
PointsBet And NBC Universal
In addition to its sports franchise partnerships and HQ presence in Colorado, PointsBet also has a deal in place with NBC Universal. The deal made PointsBet the official sports betting partner of the NBC Sports Brand and includes integrations across numerous NBC brands.
These deals signal a massive spurt of US growth for PointsBet. The company has its roots in Australia, but over the past few years, PointsBet has become a sports betting force to be reckoned with in the States.