PointsBet is now the official sports betting partner of Korn Ferry Tour’s TPC Colorado Championship at Heron Lakes.
The sportsbook operator, which has a US headquarters in Denver, announced the exclusive multi-year partnership today. The deal designates PoinstBet the official sports betting partner of the tournament. The third annual Korn Ferry Tour’s TPC Colorado Championship will take place July 5-11, 2021.
“PointsBet is the only major sports betting operator headquartered in Colorado, and as a result, we take a great amount of pride in being able to invest and actively participate in the local community,” said Johnny Aitken, PointsBet USA CEO. “We are thrilled to join forces with the TPC Colorado Championship team – they make a positive impact in our home state year after year, and they also recognize the synergies between golf and sports betting just like our forward-thinking partners at the PGA TOUR and NBC Sports. We look forward to innovating and contributing alongside TPC Colorado and the Korn Ferry Tour for years to come.”
PointsBet’s brand will be readily visible on the course and on digital channels broadcasting the tournament. In addition, the PointsBet Lounge will be opened, offering refreshments, seating, and Wi-Fi for tournament attendees.
“We are excited to partner with PointsBet,” said Drew Blass, Tournament Director of the TPC Colorado Championship at Heron Lakes. “As a renowned global brand with its U.S. headquarters in Colorado, PointsBet has an exciting vision for growing fan engagement and providing innovative sports betting products. This partnership will allow us to make an even larger impact in our local community, which is always the key priority for our tournament.”