The Isle Casino and its sister property the Lady Luck Casino will each open six self-service sports betting kiosks at noon on Friday, July 24. Both casinos are in the casino resort town of Black Hawk and are connected by a pedestrian sky bridge.
William Hill, one of America’s leading sports betting companies, will power the casinos’ sportsbooks, which are launching just in time for the return of baseball season, with hockey and basketball season also poised to start up in July, and football kicking off in September.
Both the Isle and Lady Luck were until recently owned by Eldorado Resorts, which completed a $17 billion merger with Caesars Entertainment this week.
“We are thrilled to have the opportunity to expand our business in the state of Colorado with these new kiosks,” said David Grolman, President of Retail Operations – William Hill US. “Our relationship with Caesars Entertainment allows us to engage with Colorado sports fans in a new and exciting way. With the recent return of professional baseball, we think the timing could not be better.”
Isle Casino Hotel and Lady Luck Casino Black Hawk Senior Vice President and General Manager Ken Ostempowski said the kiosks were the latest in the newly-renovated casino’s continued efforts to improve the customer experience.
“Our strategic partnership with William Hill will create an elevated gaming experience that features industry-leading wagering technology and allows us to further our position as Colorado’s premiere location to gamble.”
The openings mark the sixth and seventh Colorado casinos to open retail sportsbooks in land casinos since they reopened in mid-June after being closed for three months due to coronavirus.