IGT is bringing its PlaySports platform to Colorado in partnership with Maverick Gaming. IGT systems will power retail sports betting at Maverick Gaming’s three Colorado casinos. Online sports betting is on the docket, too; Play Maverick Sports will give Coloradans yet another option for online sports betting in the state, adding to an already-plentiful variety of betting sites.
Justin Beltram, Maverick Gaming’s Chief Operating Officer, said: “IGT’s comprehensive PlaySports technology will enable Play Maverick Sports to engage new players and enhance our portfolio with exceptional sports betting experiences at our casinos and throughout the state of Colorado. Maverick Gaming cannot wait to extend the excitement of sports betting to our players and sports fans throughout Colorado.”
Sports Betting In Colorado
IGT and Maverick will join 18 other sportsbook operators who have already launched in Colorado. The state has become a fast-growing market, and major operators are fighting for valuable market share.
PointsBet is Colorado’s most recent launch, following months of deal-making in the state and the opening of the company’s US-based headquarters.
The highly competitive Colorado landscape also creates a wealth of bonus options for the state’s bettors. No word yet on what the Play Maverick Sports bonus will be, but it seems safe to assume the sportsbook will look to compete with existing bonus offers in Colorado.
Tough Times Ahead?
News of IGT and Maverick’s launch comes at a particularly turbulent time for the gambling industry. Covid-19 cases are surging nationwide, sending many areas into partial or complete lockdowns. Central City and Black Hawk, Colorado’s two casino towns and home to all three of Maverick’s properties, were recently ordered to suspend table game activity.
With that in mind, IGT and Maverick could very well focus on the online component of their launch, giving Coloradans full access to sports betting even if a lockdown were to occur. Earlier in 2020, Colorado saw some excellent numbers with obscure sports despite rampant league shutdowns, and sportsbooks could seek to repeat that success if leagues are once again forced to suspend their schedules.