DraftKings Partners With Colorado Rockies, Announces Black Hawk Sportsbook Launch

DraftKings is making moves in Colorado. Today, the company announced an agreement with the Colorado Rockies and set a date of Sept. 25 for its sportsbook grand opening at Mardi Gras Casino in Black Hawk.

“We are proud to grow our presence in Colorado both in announcing our latest deal with the Rockies and also look forward to soon officially opening the doors to our newest retail sportsbook at Mardi Gras Casino and Resort,” said Matt Kalish, Co-Founder and President, DraftKings North America. “In the short span since launching our top-rated mobile sportsbook app in Colorado this past May, Coloradans have proven to be among our most engaged customers, which makes our deepened connection to the state through these collaborations all the more exciting.” 

DraftKings And The Rockies

The company’s deal with the Rockies makes DraftKings the franchise’s official sports betting and daily fantasy operator. DraftKings will receive in-stadium branding rights at Coors Field plus licensing rights to the Rockies’ logos and trademarks. 

In the press release announcing the deal, Draftkings also notes that the company and the Rockies will collaborate to produce a “digital content series” that features Rockies players, alongside other media content such as podcasts and live videos. 

Walker Monfort, Vice President of Corporate Partnerships for the Rockies, said: “All of us at the Colorado Rockies are thrilled to take this exciting next step in our longstanding relationship with DraftKings. Expanding on our current deal for daily fantasy sports will only enhance what we’ve built with DraftKings up to this point. Tying our brand to an early industry leader in the new frontier of legalized sports betting will be a great new endeavor for both parties.”

Mardi Gras Casino’s DraftKings Sportsbook

DraftKings Sportsbook at Mardi Gras Casino in Black Hawk  is slated to open Friday, Sept. 25. The in-venue sportsbook will have 40+ TV screens, video walls for odds, self-service betting terminals, and a full restaurant/sports bar. 

George Papanier, President and CEO of Twin River Holdings (owners of Mardi Gras Casino), said: “The new DraftKings retail sportsbook location is the perfect addition to their mobile betting access we launched earlier this summer. The space has multiple odds boards, a large full-service bar with 22 seats, a VIP area, and a great new menu. There is nothing like it in Black Hawk and we are excited to become Colorado’s new home for all sports.”

DraftKings In Colorado

DraftKings launched Daily Fantasy Sports in Colorado in 2012. In May 2020, the company released its legal sports betting app in the Centennial State.

Since launching sports betting, Colorado has seen continuous increases in revenue month-over-month, most recently posting $128 million in handle for August, positioning it as a crucial market for operators.  

Colorado Sports Betting Partnerships

The Rockies are far from the first Colorado franchise to solidify a deal with a major sportsbook provider. Earlier this month, PointsBet and the University of Colorado inked a deal, potentially signaling a gradual increase in the NCAA’s willingness to do deals with sports betting companies. PointsBet further cemented its place in the Colorado betting market by building its second US headquarters in Denver and signing an agreement with Kroenke sports, by extension giving PointsBet a partnership with the Denver Nuggets and Colorado Avalanche. That deal also includes advertising rights in the Pepsi Center, where both teams play.

The Denver Broncos haven’t been shy about dealing with major sports betting players, either. The team signed a deal with BetMGM in July, which includes the first in-stadium retail sportsbook for any NFL team. The Broncos also penned deals with FanDuel and BetFred USA, giving each operator access to logos and trademarks for use on sports betting platforms.

About the Author

Cole Rush

Cole Rush is a Chicago-based freelance writer in the gambling, media, and entertainment space. His work has been showcased in various gaming industry magazines and online columns. Prior to freelance writing, Cole spent seven years in communications at a gambling and lottery supplier. Cole writes for a number of online and print publications, including The Quill To Live, a book review site.