Colorado Sports Teams Offer New Fan Experiences With Sportsbook Partnerships

Although fans of the Colorado Rockies, Denver Nuggets, Denver Broncos, and Colorado Avalanche cannot make their way to a game in the coronavirus era, the teams are working to create new and exciting attractions in their stadiums and arenas with the help of betting companies.

Since Colorado legal sports betting kicked off in early May, three of the state’s four professional sports teams have signed significant sponsorship deals that will forever change the fan-going experience.

Here’s a look at what betting fans can expect when they head back to Empower Field at Mile High, the Pepsi Center, and Coors Field.

PointsBet Partner With Kronke Group’s Nuggets and Avalanche

One of the largest sportsbook groups in the world, PointsBet, recently entered into an exclusive sponsorship agreement with Kroenke Sports & Entertainment, owners of the Nuggets and Avalanche.

While the partnership gives PointsBet the right to advertise inside the Pepsi Center, the agreement also provides access to bettors who want to place a wager while at the game.

PointsBet will reshape sections of the arena with their branding to create hotspots for fans to enjoy the company’s forthcoming betting app.

For fans entering the Pepsi Center in future years, they’ll be greeted by three new PointsBet branded attractions. The plans call for the creation of the PointsBet Sports Bar, an outdoor extension connected to the Sports Bar, and the club level of the Pepsi Center will be rebranded as the PointsBet Club Level.

For the 2020-21 season, Kronke Sports & Entertainment plans to boost the WiFi capabilities in the Pepsi Center. The enhanced wireless system allows fans to place a bet anywhere in the arena through their smartphones.

PointsBet has yet to unveil its betting app in Colorado, but it is building its headquarters in downtown Denver. The company also plans to build a physical sportsbook at the Double Eagle Hotel & Casino in Cripple Creek.

FanDuel and BetMGM Partner With the Broncos

The Denver Broncos made headlines over the summer as they became the first NFL team to announce a betting partnership with their agreement with FanDuel. The deal made the sportsbook and daily fantasy company an official sports betting and daily fantasy partner of the Broncos.

The agreement allows FanDuel to use official Broncos logos on their app and inside their physical sportsbook located at the Golden Gates Casino in Black Hawk.

Three weeks after the FanDuel partnership announcement, the Broncos agreed to another sponsorship arrangement with BetMGM. The sportsbook powerhouse signed a multi-year deal with the franchise to become an official betting partner. But unlike the FanDuel deal, BetMGM will make their mark on Empower Field at Mile High.

The company will provide “premium fan experiences” according to the press release, including travel to MGM resorts around the country.

Also, the stadium will become home to the BetMGM Lounge. The fan destination will provide amenities such as free-to-play games for prizes and enhanced WiFi for fans to place bets on their mobile app. Bettors will also see live lines on all NFL games, and on-site assistance will be available for those who are ready to make their first wager with the company’s mobile app.

Rockies Enjoys DraftKings Sponsorship of MLB

While the Rockies have yet to strike a sponsorship deal with a specific sportsbook company like the other three major Colorado teams, they are under the umbrella of MLB’s longtime deal with DraftKings.

Fans of the Rockies have yet to enjoy a game at Coors Field since sports betting became legal on May 1. When they return, they will see signage and interactivity during the games that focus on DraftKings daily fantasy offerings and their sportsbook app.

Players from the Rockies, such as Trevor Story and Ryan McMahon, have recently appeared on DraftKings’ Facebook page.

About the Author

Derek Worlow

Derek Worlow is a freelance writer that has covered the expansion of legal sports betting in America for several well-known industry websites. During his writing career, he has written profiles on dozens of athletes and contributed work on the collision of sports and politics. Derek has also published two acclaimed biographies about Texas quarterbacks; Johnny Manziel and Robert Griffin III.