Carousel Group received their sports betting license from the Colorado Division of Gaming and outlaid their plan to enter the state’s market with an agreement to handle the sportsbook operation at Johnny Nolon’s Casino alongside their in-house web and mobile platform.
Established in 2017, the Carousel Group is an upstart iGaming company that has built its own software using proprietary technology to create a customer-centric experience for sports betting. The company will offer customers an online betting platform through its website and mobile app.
“Despite the ongoing and tragic global crisis, we couldn’t be more confident and optimistic about the sports industry and we’re very excited to be bringing our flagship brand to the American market,” Carousel Group CEO Daniel Graetzer said in a press release. “While other entities have closed their doors and laid off employees, we’re hiring staff and expanding our operations into the United States.”
The partnership with Johnny Nolon’s is a natural fit as the casino was the first to come to Cripple Creek in 1991. Carousel will open an on-site sportsbook once the casino reopens and plans to offer a wide variety of sports bets to customers.
David Minter, Managing Director of Johnny Nolon’s said, “We are delighted to be partnering with such an emerging, dynamic and technologically driven company such as Carousel Group and are very excited about this partnership. Johnny Nolon’s Casino was the first casino to open for casino gambling in Cripple Creek on Oct 1, 1991 and we are looking forward to now finally be able to offer sports betting.”
Carousel plans to expand inside the United States with New Jersey, home to one of the largest sports betting markets in the country, listed as next on the list for expansion. The company is opening corporate offices in both Colorado and New Jersey in the coming months.
“We have built our business upon a team with years of experience in the industry combined with our own technology, which gives us a huge advantage over the competition,” Graetzer told the local media. “It’s in our DNA to be innovative and with our own technology we will offer something fresh, exciting and very customer-oriented to the U.S. betting community.”
There is no date set for reopening Johnny Nolon’s, but local commissioners in Teller County, home to Cripple Creek, are pushing for all casinos in the area to open their doors once again to customers.