After the announcement was made in March, Isle Casino Hotel Black Hawk in Colorado has officially been rebranded as Horseshoe Black Hawk.
An official ribbon cutting ceremony showed off a renovated exterior along with signage donning the Horseshoe name and iconic logo.
This is the fourth property to be rebranded with the Horseshoe name this year, with the most notable being Bally’s Las Vegas, where the brand initially launched.
Horseshoe Black Hawk Renovations
What can those visiting Horseshoe Black Hawk expect? This is from Caesars’ news release:
“The transformation into the legendary Horseshoe will include a renovated exterior with Horseshoe signage, newly refreshed rooms, a reimagined casino floor and more. In keeping with Horseshoe’s classic sophistication, the design team will incorporate a handcrafted feeling with tooled leather, dramatic colors, and the brand’s signature gold horseshoe iconography.”
In trying to find out what a “reimagined casino floor” means, details were sparse and only led to other buzzword-filled phrases, like “immersive entertainment environment”.
One thing is certain though – Horseshoe rebrands can entail multi-million dollar commitments, so patrons should expect significant, exciting changes.
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The WSOP Returns to Horseshoe
While we don’t exactly know what the casino floor will look like, we do know the poker room will be getting a facelift. In a deal with Horseshoe Las Vegas, the World Series of Poker will return to where it all began in 1970.
Despite being more than 700 miles away from the Las Vegas Strip, poker players at Horseshoe Black Hawk can get a taste of the largest, most iconic poker tournament in the world. The poker room at Horseshoe Black Hawk will be revamped into a World Series of Poker-branded amenity. New chairs, poker tables, and WSOP logos and signage will all be a part of the renovated poker room.
Caesars Sportsbook at Horseshoe Black Hawk
Another partnership will bring a second bar and restaurant option to the Caesars retail sportsbook at Horseshoe Black Hawk. In addition to the fine dining experience found at Roxy Restaurant and Bar, Brew Brothers will open at the sportsbook as part of a “new, immersive way to catch the game,” according to Caesars. Brew Brothers will feature local Colorado beers and an extensive food menu.
New Caesars users can get a risk-free first bet worth up to $1,250 with Caesars Colorado promo code SHARPBETFULL. Keep in mind sportsbook bonuses and promos are only available through mobile apps and not at the brick-and-mortar locations.