Denver Broncos, BetMGM Pen Multi-Year Partnership Agreement

The Denver Broncos continue to establish relationships with CO sportsbooks, announcing a partnership with BetMGM today.

The deal includes the first in-stadium retail sportsbook for any NFL team. Last month, the Broncos partnered with FanDuel and Betfred USA as well, bringing their total sports betting partnerships to three. To date, the Broncos are the only NFL team to strike a sports betting partnership.

Colorado sports betting launched May 1 of this year, bringing a new revenue stream to the state. The Broncos have kickstarted partnerships with three sports betting companies since that launch in preparation for the 2020 season if it still runs. 

A Multifaceted Deal

BetMGM and the Broncos will collaborative on a number of sports betting initiatives, further cementing the landmark partnership as one to watch. 

The existing lounge at Empower Field, The Tavern At Mile High, will be replaced with The BetMGM lounge. The sportsbook will provide live betting, a bar, and BetMGM app assistance to bettors who need it. Anyone 21 years old or above will be allowed in the lounge. 

BetMGM will feature a new game on its sports betting app specifically for Broncos fans, called the “Frist Possession Payoff Game.” Players will bet on whether the Broncos will score on their opening drive as part of the custom game. 

MGM’s resort and hospitality products will factor into the deal as well. MGM and the Broncos will offer special travel packages for the yearly match-up against their rival team, the Las Vegas Raiders.

Setting The League Standard

The Broncos are the first team to sign a deal with a sportsbook provider. In fact, with three deals inked, the organization is well ahead of its league counterparts. 

According to the Denver Post, other teams in the NFL have reached out to the Broncos for advice about the process

Though sports betting isn’t ubiquitous in the US yet, there are plenty of states with NFL teams that have made significant moves to legalize sportsbooks. States that are still in their infancy with sports betting may follow suit. In particular, Illinois, Tennessee, New York, Indiana, and Michigan are key states to keep an eye on for future NFL partnerships. 

Continuing Virus Concerns 

While the Broncos make significant progress int he sports betting space, the NFL as an organization must deal with ongoing concerns related to Covid-19. Though the league is scheduled to kick off on September 10, the future remains uncertain as cases in the country rise.

About the Author

Cole Rush

Cole Rush is a Chicago-based freelance writer in the gambling, media, and entertainment space. His work has been showcased in various gaming industry magazines and online columns. Prior to freelance writing, Cole spent seven years in communications at a gambling and lottery supplier. Cole writes for a number of online and print publications, including The Quill To Live, a book review site.