Betsson Launching Colorado Sportsbook, its First U.S. Market

Betsson has announced a Colorado partnership that will see the Swedish company open its first U.S. sportsbook in the state, the company announced Monday.

Dostal Alley Saloon in Central City will be Betsson’s local partner, providing market access to launch its online sportsbook. The company says it plans to launch its sportsbook in early 2021, pending regulatory approval.

“As a company with over 28 years in the gaming business, we are thrilled to welcome Betsson to the US as we partner with them for online sports betting in Colorado, said CinDee Spellman, CFO of Dostal Alley Casino. 

“With their decades of experience in online gaming we are confident that they will bring the very best experience to players in the Centennial State!”

Betsson has ambitious plans for growth in the U.S., and says it’s aiming to create “the best user experiences in the market, tailored to regional customer needs and differences.”

The company sees the Colorado market as a big opportunity, with its numerous professional sports teams, enthusiastic fans, and a market H2 Gambling Capital estimates could reach $200 million at full saturation.

“I am very excited to reach this milestone, further expanding Betsson’s global reach by entering a new continent through the fast-growing online market in the US,” said Pontus Lindwall, CEO and President of Betsson AB.

“Dostal Alley Casino has more than 60 years of experience of doing business in Colorado and will play an important role in our journey to build US presence.”

About the Author

Chris Nesi

Chris Nesi is Managing Editor of Colorado Sharp. He’s been an editor and writer for more than a decade, with experience spanning newspapers, magazines, digital news, and commercial writing. His work can be found in publications including TechCrunch, Mental Floss and Huffington Post. Chris lives just outside of Denver and enjoys regular trips to Black Hawk. He bets the hard ways and always splits 8s.