Betfred USA Sports is set to make its mark in Colorado through a partnership with the Denver Broncos and Saratoga Casino in Black Hawk, the company announced Tuesday, June 16.
Betfred’s Colorado sportsbook will open on June 17, the same day casinos in Black Hawk including its partner the Saratoga Casino will be reopening. Casinos in the mountain gaming resort town have been closed since March 17.
“We’re extremely proud of our partnership with Saratoga and are excited to be part of the rich gaming community in Black Hawk,” said Bryan Bennett, CEO of Betfred USA Sports.
The company’s announcement also included a multi-year sponsorship deal as an official partner of the Denver Broncos.
“We knew we needed to be aggressive upon entering the Colorado market with a Vegas-quality sportsbook and a sponsorship agreement with the Denver Broncos, one of the premier franchises in US sports. We look forward to launching our online platform right before football season.”
The Broncos agreement will include TV, digital, print, and radio advertising, in addition to a planned sports betting lounge outside Empower Field at Mile High, which fans can visit before the game to view live odds and for help placing bets with the Betfred app.
Betfred’s Colorado launch is only its second entry into the U.S. market. It first U.S. sportsbook partnership was with Grand Falls Casino & Golf Resort in Larchwood, Iowa, announced earlier this year.