BetAmerica Opens Colorado Sportsbook at Bronco Billy’s Casino

BetAmerica has opened its sportsbook at Bronco Billy’s Casino in Cripple Creek. Churchill Downs operates the BetAmerica retail sportsbook and plans to launch an online sports betting platform once it receives regulatory sign-off. 

“Colorado is home to some of the most enthusiastic sports fans in professional and college sports and we are pleased to offer BetAmerica’s state-of-the-art sportsbook experience there,” said Bill Mudd, Chief Operating Officer of Churchill Downs Incorporated. 

BetAmerica also just went live with its retail sportsbook at the Island Resort & Casino in Michigan.

About The BetAmerica Sportsbook

Bronco Billy’s now hosts the BetAmerica Sportsbook, a full-fledged sports betting destination. The book has 10 self-service betting terminals and two betting windows.

Baxter Lee, General Manager of Bronco Billy’s Casino, said, “Sports betting enthusiasts from all over Colorado are sure to enjoy these industry-leading kiosk offerings, and our customers are excited to see our Sportsbook open.”

The BetAmerica Bronco Billy’s sportsbook website offers plenty of resources for bettors, including betting guides, house rules info, and helpful FAQs. 

There’s also a Bet Builder tool that allows players to construct a bet slip with desired wagers. The Bet Builder then produces a QR code that can be redeemed at a betting window to easily place the bets. While sports betting enthusiasts wait for BetAmerica’s online launch in Colorado, Bet Builder is a great alternative for those near Cripple Creek. 

Colorado’s Competitive Sports Market

BetAmerica’s retail launch is just Colorado’s latest addition to a growing sports betting scene. Major industry players have already launched in the state, and more are on the way. DraftKings has formed key partnerships in the state, and other operators have answered with their own landmark Centennial State deals

Online betting has surged in Colorado, as well. In August 2020, 98.5% of Colorado’s bets were placed online, a trend that has been building since the state’s May launch. In other words, Colorado is a key sports betting market, and operators will continue to flock to the state as the numbers continue to rise.

About the Author

Cole Rush

Cole Rush is a Chicago-based freelance writer in the gambling, media, and entertainment space. His work has been showcased in various gaming industry magazines and online columns. Prior to freelance writing, Cole spent seven years in communications at a gambling and lottery supplier. Cole writes for a number of online and print publications, including The Quill To Live, a book review site.