Bet365 is one of the world’s largest online gaming brands with over 45 million customers globally. Based in the UK, their gambling business offers several sports betting and casino type games for users of their incredibly popular platform. Bet365 Group, the team behind Bet365, has seen immense success in UK-adjacent markets and is looking to bring their operations into the US. Colorado is one of a handful of states they are targeting first.
When Did Bet365 Launch In Colorado?
Colorado mobile sportsbooks officially launched on May 1, 2020, when the first legal sports wagers were placed in Colorado. Residents of the state voted on a referendum bill in 2019 that allowed for the practice of legal sports betting within borders. Bet365 recently announced a partnership with Century Casinos, Inc. for one of its master sports betting licenses, which will enable bet365 to serve CO sports bettors as soon as regulators give formal approval.
Where Is Bet365 Currently Available?
Bet365 began in Stoke-on-Trent, England and continues to run its world operations from the company’s 140,000 square foot headquarters facility. The platform is massively popular in its home country, as well as the entirety of the United Kingdom and much of the greater European Union. A handful of African and Oceania countries are also able to gain access to the Bet365 mobile sportsbook.
The betting platform was made available stateside in late 2019, with a pre-live phase being made available to New Jersey residents in August. Utilizing data from users placing pre-season NFL bets, the sportsbook was updated regularly and ultimately transitioned into its final form just in time for opening weekend.
Today, Bet365 remains available to only residents of New York and New Jersey. However the agreement it struck with Century Casinos, Inc. in May 2020 will see the brand launch in Colorado pending gaming regulator approval. As states such as Indiana and Illinois have recently passed bills legalizing sports betting, we expect the platform to expand into a handful of other states before the end of the year.
What Partnerships Does Bet365 Hold In Colorado?
American fans of English Premier League soccer will be immediately familiar with Bet365 as a result of their two long-term partnership deals with hometown football club Stoke City FC. Bet365 secured both shirt sponsorship and stadium naming rights in a multiyear agreement that broke several records for the league, team, and company.
On May 19, bet365 announced a partnership with Century Casinos, owners of Century Casino & Hotel in Central City and Cripple Creek. The company has also made relations with domestic casino companies such as Hard Rock, offering Bet365 access to the New Jersey market.
What Games Are Available To Wager On Bet365?
Being an international brand, Bet365 offers comprehensive coverage of a variety of global sports, such as soccer, cricket, and rugby. The sportsbook also offers eSports wagering. An extensive number of lines are available on all four major domestic sports leagues (NFL, NBA, MLB, NHL) as well.
The following sports are a few options available for wagering on theScore’s mobile betting app:
- Mixed Martial Arts
Common bets, such as money line bets, over/under, spread betting, and parlays are all available on Bet365’s mobile sportsbook. Live streaming is also available for select events, making betting on the platform a very immersive experience.
How Do You Deposit Funds Into Your Bet365 Account?
Adding funds to your Bet365 account is a no-hassle experience. There are many options to fit the needs of virtually any better. These are some of the approved deposit methods on the platform.
- Credit or Debit
- Online Bank Transfer/ACH
- Bet365 Mastercard
How Do You Cash Out Your Account On Bet365?
Bet365 also offers a comprehensive list of methods for cashing out your earnings, many of which simply allows you to return the money back to the method it was deposited from. Here are just a few of those options.
- Credit or Debit
- Online Bank Transfer/ACH
- Bet365 Mastercard
What To Expect From Bet365
World’s largest betting operator
The Bet365 Group is the world’s largest betting operator operates in several countries across the globe. Their decades of experience in the now mature English betting market will lend itself well to the developing US sports gambling industry.
Mirrored deposit and withdrawal
Bet365 is one of the only sportsbooks that offers every deposit option as a withdrawal option as well. This allows users to more efficiently monitor how much they’re spending on the platform.
Live Betting is available on the Bet365 platform.
Live Streaming Functionality
Bet365 is one of the few platforms to offer in-app live streaming for select events. This makes for an enthralling and immersive betting experience.
100% Match Bonus
Bet365 offers a 100% match bonus (up to $100) for new users in New Jersey. This could be the case in Colorado as well.
Bet365 supports the growing eSports scene in the US by offering lines on various events.
Uninspiring user interface
Bet365’s user interface is functional, but its solid green color scheme isn’t particularly pleasant to look at.
Lack of phone support
Bet365 currently lacks phone supports for US bettors
No Colorado partnerships
At the time of this review, the sportsbook currently does not hold any Colorado partnership.
Will Bet365 Succeed In Colorado?
Bet365 has become known as the standard that global sportsbooks aim to emulate when entering international markets. Their dominance on the European continent has been longstanding and sustained, with the company seeing a 10% increase in revenue over the past fiscal year, up to $3.7 billion.
Finances are not an issue for Bet365, which is important to mention in light of the glooming COVID-19 pandemic that may heavily disrupt the plans of many operators. However, there are currently a few reasons to choose many of the other sportsbooks that have been already approved in the state. Unlike in New Jersey, Bet365 hasn’t announced any bonuses or loyalty programs to draw new Colorado bettors in, such as Draftkings’ deposit match offer for new users.
Despite an official timeline for the sportsbook’s expansion being unknown, Bet365 will have spent at least 20 years operating in betting industries across the globe before it entered the Colorado scene. A logical case can be made as to why the platform will flourish domestically considering this experience alone. However, the company lacks credible name recognition in the US market, which is largely held by industry front runners Draftkings and FanDuel.
Bet365 has planted its flag in the brand-new Colorado sports betting market, following its mid-May 2020 announcement of a partnership with Century Casinos., Inc., owners of the Century Casino in Cripple Creek and Central City. Bet365’s online sportsbook will become fully available to CO sports bettors as soon as state gaming authorities approve the deal.
Bet365 CO Sportsbook FAQ
Yes, upon launch, you will be able to access your Bet365 account from anywhere in the state. It will also be made available to you in other legal betting states.
Several deposit and withdrawal options are available, such as PayPal, Cash, Online Bank Transfer and more.
Yes, live betting is made available on the Bet365 platform.
Bet365 offers a 100% deposit match bonus for new users in the New Jersey market. This offer may be announced in Colorado upon launch, or immediately prior.
Bet365 is currently not partnered with any Colorado-based companies.