Ameristar Soft-Launches Retail Sportsbook, the Fifth to Open in Colorado

Ameristar in Black Hawk is the largest casino in all of Colorado, and this week it joined the state’s sports betting fray in a big way, opening a temporary retail sportsbook window and kiosks.

Sports bettors can now place over-the-counter wagers with an Ameristar sportsbook employee at one of five windows at the casino, or take advantage of 20 self-service kiosks. During the soft launch, the windows will be open from 9:30 a.m. to 7:30 p.m. Monday through Thursday, and 9:00 a.m. to 9:00 p.m. Friday, Saturday, and Sunday. Kiosks will be available 24/7, and winning tickets can be redeemed at the cashier cages around the clock, according to a Penn National spokesperson reached by email.

The launch makes Ameristar the fifth Colorado sportsbook to launch a retail window in the state. Legal sports betting in Colorado started on May 1, but every casino in the state was forced to close down due to coronavirus in the middle of March. By mid-June, most casinos had reopened, but the selection of places to wager using a live, in-person sportsbook window was thin.

For now, Ameristar’s retail sportsbook is self-branded. The casino is partnered with Penn National, which owns 36% of Barstool Sports. The permanent retail sportsbook at Ameristar is expected to be rebranded with the Barstool name sometime this fall, pending regulatory approval, according to the Penn National spokesperson.

“As we soft launch our [temporary] book, we remain focused on providing the people of Colorado the best gaming experience in the state. When the permanent book is completed and the mobile app launches, which should be about the same time, we should be in great shape to ‘wow’ people with their experience both here and online,” the spokesperson said.

About the Author

Chris Nesi

Chris Nesi is Managing Editor of Colorado Sharp. He’s been an editor and writer for more than a decade, with experience spanning newspapers, magazines, digital news, and commercial writing. His work can be found in publications including TechCrunch, Mental Floss and Huffington Post. Chris lives just outside of Denver and enjoys regular trips to Black Hawk. He bets the hard ways and always splits 8s.